Cannes Lions Shortlisted (2023)

Jay Chiat Awards / Bronze for PR Strategy (2023)

Have you noticed the unnecessarily expensive "luxe travel" sweatsuits popping up everywhere? 🙄

It makes us shake our heads too. Because we know what FRUIT OF THE LOOM does: You don't need to pay a zillion bucks to look stylish and feel comfortable.

So we partnered up with SOUTHWEST to introduce our own overpriced travel sweats.

But, instead of costing so much you don’t have funds left for your actual vacay, ours came with actual travel in the form of a big ol' Southwest gift card.

2,100 people signed up to find out what Fruit of the Loom was doing in the luxury space. The collection took off, selling out in under 3 minutes.