✨ Cannes Shortlisted

The Nightlife Exchange Project was a massive global experience that happened in 14 countries and 6 continents – all on the same night. And all thanks to SMIRNOFF.

We asked people in each country to submit the best of their local nightlife, which we literally packed into shipping crates and exchanged with another.

Stunts, installations, digital and promos ran across markets. We even worked alongside MTV to create a weekly episodic series.

I was sent to the Dublin party with an agency BlackBerry, so you can guess the decade.

Broadcast Director: Sam Bayer