Cannes Lion Shortlisted (2009) Commarts Feature

Some of my favorite work happened as a Baby Art Director when I worked at Toy NY, learning from Advertising Hall of Famer Ari Merkin.

We wanted to remind NYers why this local family-owned gem was the place to give your business to, instead of the icky Big Box competition.

Design-wise, we leaned into what they were known for: VERY cluttered (yet charming) B&W flyers and an insider-NYC 'tude.

In video (Squaries, so you know they're old) we showcased "Only in New York" moments that still hold up today. They initially ran in a local Superbowl buy.

Credits:

Writers: Ari Merkin/Roman Tsuckerman

Director: Sam Cadman @Tool