FOOD LION partnered with JOHNSONVILLE to celebrate Bratsgiving - a very real holiday they totally made up.

So we pitched a "Bratcast" content series that counted down to the Big Day while showcasing different ways to enjoy those sausages.

Not only did our vids coin a new pun, they also contributed to an increase in Johnsonville sales during that time period at Food Lion.

TikTok wasn't invented yet (i know, how?) so this lived on those other ones.