GOODYEAR 400 🏆 THROWBACK RACE SIGNAGE & PROMO

GOODYEAR 400 🏆 THROWBACK RACE SIGNAGE & PROMO

  • Every year NASCAR brings out vintage cars for a fan favorite "throwback race" at the Darlington track. For the first time, GOODYEAR was sponsoring it.

    Keeping the theme going, we threw back custom posters, event signage, logos, digital and more.

    Credits: Jessica Zalaznick, Bill Bayne

IN HONOR OF GOODYEAR SPONSORING THE THROWBACK RACE We designed limited EDITION THROWBACK posters INSPIRED BY GOODYEAR ads FROM THE 40s, 50s, 60s & 70s

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THEY BECAME “THROWBACK KEEPSAKES” IN THE GOODYEAR 400 SWEEPSTAKES

(LATER THEY WOULD GET FRAMED AS A COLLECTION FOR THE C-SUITERS)

OUR 1940’S LOOK WAS ALSO the base of EVENT SIGNAGE, welcoming 47,000 EXCITED fans to THE darlington TRACK ON RACE DAY

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WE PULLED THE LOOK THROUGH DIGITAL…

…AND EVEN DESIGNED A SWEET RACE LOGO FEATURING THE FAMOUS DARLINGTON TRACK

THEN WE MADE A HYPE VIDEO TO KICK THE RACE OFF ONLINE & AT THE TRACK. AND A TIKTOK LENS THAT LET YOU WEAR DIGITAL SWAG AND FLY THE BLIMP OVER YOUR HEAD

SEE IT ALL HERE, IN THE CUSTOMARY CASE STUDY:

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