🍎 Fruit of the Loom New Look & Guidelines Refresh
🍎 Fruit of the Loom New Look & Guidelines Refresh
I led a large a large scale look & feel exploration that culminated in the creation of a new (fun to look at & read if I must say so myself) brand guide. Because nothing says “consistency across client, agencies and vendors” like a lotta highly specific rules!
I love these kinds of projects. Check out some select pages:
Team shouts 👏 Design -Ben Harman, Sophie Maresh, AD - Danae Belanger